This was a big f*cking reframe for me ...
It applies every time you write...
Whether it's an email, a social post, an ad, or any form of content.
𝙒𝙝𝙖𝙩 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙧𝙚𝙖𝙨𝙤𝙣 𝙛𝙤𝙧 𝙬𝙧𝙞𝙩𝙞𝙣𝙜?
For example, when I craft an email sequence for a client, I don't write down 5, 7, or 10 email ideas...
I write down 5, 7, or 10 reasons for sending an email.
Because there's nothing worse than redundant copy...
Just posting for the sake of posting.
When I see people recycling the same stuff over and over again, it makes me sad 😢.
Now don't misunderstand...
I'm definitely not saying you need to be all over the place with your messaging either.
It's important to take a stand and follow your content pillars...
I mean, if I follow you to get mindset tips and you start posting cocktail recipes, I'll probably be like...
"wtf is this now?"
The trick is giving people what they expect in new and unexpected ways...
and adding an enticing Call To Action.
Which reminds me...
Unfortunately, I had a slot open up on my client roster...
OK, it's Monday and I've still got a lot of shit to do before I call it a day so I'm gonna leave you there.
