The most important thing I learned as a schoolteacher...
Apart from the amazing stress relief that comes from imagining the face of your least favourite kid...
As you let rip on a punching bag in the staff room.
Only kidding - we didn't do that (maybe we did!) ...
In order to teach someone, you have to engage them!
A big part of copywriting is educating your audience your the solution to their problem...
And you're not gonna do that if your writing bores their pants off...
Unless you're a sex coach, in which case, that could be an interesting angle 🤔...
𝗜𝘁'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗹𝗹 𝘁𝗵𝗲 "𝗰𝗼𝗳𝗳𝗲𝗲 𝘀𝗵𝗼𝗽" 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗺𝗲𝘁𝗵𝗼𝗱...
When you're writing...
Imagine you're sitting down with your bestie in your local coffee shop...
Or wherever you kids hang out these days...
And write like your chatting to them over a steaming hot almond milk cappuccino.
If you're still not sure, here's a quick rule of thumb:
𝗜𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗲𝗻𝗷𝗼𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗶𝘁, 𝘁𝗵𝗲𝘆 𝘄𝗼𝗻'𝘁 𝗲𝗻𝗷𝗼𝘆 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗶𝘁!
That's all for today!
