Life can get pretty dull sometimes ...
Well, not here in the inbox...
There's a little ray of sunshine with every email, right? 😜
Seriously though, we're all just out there in the big wide world looking for a little 'fun'.
It's one of the lessons I learned from so many years of teaching...
Most people don't actually want to learn.
They say they do, but when it comes down to it...
They lack the intrinsic motivation that will drive them to do everything they need to do in order to really learn.
It's your job as their teacher (or coach) to trick them into learning something while they're having a good time.
Where the hell am I going with all this?
Well, funnily enough, this also applies to copywriting.
You see, people need to learn lessons to grow as people and business owners...
But they don't really WANT to learn.
All they really want is to fave fun!
So it comes down to you to make sure they're having fun while they're reading your sales messages...
Now, 'fun' can come in many forms (think entertainment)...
So you don't have to scatter jokes throughout your sales copy...
Humour is optional 🤡.
But you have to provide one of the following: action, drama, tragedy, or comedy...
Now, that's entertainment!
If you want to add a little entertainment to your sales emails, reply to this email and I'll give you some 1-2-1 advice about how you can do just that!
OK, if you'll excuse me it's been a long day of hustlin' so I'm going to chill out with a cold beer and some mind-numbing Hollywood entertainment!
Catch ya next time
