Hey ,
A lot of folks think that marketing means smashing people in the face with your offer...
BUY THIS...
50% OFF...
GET IT NOW!
And while there's a time and a place for that kind of hard-sell scarcity marketing...
But we both know that doesn't work for coaching businesses...
At least, not in the long run.
Good communication in marketing should be more like a conversation between friends.
Let people know that you understand their problems...
and you have something that can help them.
(if you don't understand, then you need to do more research- DON'T ASSUME ANYTHING)
I like to use something I call the "Coffee Shop Copywriting Method"...
Basically,...
Does it sound like a casual conversation between friends over a cappuccino and a croissant?
If it does, then you're probably on to a winner!
