...but it is a bit like brain surgery!
Bear with me here...
Effective copywriting involves hacking into your prospect's brain...
(bet you're glad I'm not your brain surgeon now!)
Here is one of my all-time favourite copywriting brain-hacks 🧠:
𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆
whenever you run a 'special offer', reduced price, or even stack bonuses...
let your prospect know 'why' you're doing it.
It could be 'because it's birthday', 'because it's a beta version', 'because you want to get case studies', or even 'because you're feeling generous today'!
The effed-up thing here is...
it doesn't even have to be an especially good reason.
Just adding the word 'because' to your copy...
Has an interesting effect on your prospect's brain.
It automatically makes your reason for whatever it is you're offering them sound more credible! 🤯
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝗮 𝘄𝗼𝗿𝗱 𝗼𝗳 𝗰𝗮𝘂𝘁𝗶𝗼𝗻!
"𝘞𝘪𝘵𝘩 𝘨𝘳𝘦𝘢𝘵 𝘱𝘰𝘸𝘦𝘳 𝘤𝘰𝘮𝘦𝘴 𝘨𝘳𝘦𝘢𝘵 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺"
There's enough lies and deceit in the world without us marketers adding to it...
So please use the information contained in this email with the utmost discretion and integrity.
Looking at you, crypto-people 👀!
