Did I catch your attention?
This hook works for a couple of reasons:
#1 - it speaks directly to the target audience (anyone who wants better copy for their business)
#2 - it creates a pang of fear (wait, what? My copywriting is useless 😱)
#3 - it drives curiosity (it opens a loop in the reader's mind and they just have to find out what 'THIS' is.
Feel free to use this as your next email subject line...
Just replace (copywriting) with something your target audience secretly worries that they're doing wrong.
But whatever you do...
make sure you deliver on the promise.
Otherwise it's just clickbait! 🎣
