Are you writing one-dimensional copy for your coaching business ?
"WTF does that even mean, Andrew?"
When you're talking about the benefits of working with you, don't say:
"I'll help you make more money"
or
"I'll help you make a bigger impact"
or even
"I'll help you get thinner, richer, have more energy..."
You need to show the reader how that's going to look for them, what's their life going to look like?
... Paint them a picture!
And when you're talking about problems it's exactly the same!
How do those problems show up in their lives?
How will things look if they don't get the problems fixed?
give concrete examples from your own experience, your clients' experience, (or the experiences of random strangers on the internet)
-- it's ALL valid my friend!
OK, it’s been fun talking to you but I’ve gotta run.
