The passive voice is an absolute energy killer ...
like a giant linguistic black hole sucking the life out of your sales copy!
Think about it...
...it's called 'passive' for a reason.
So how can the passive voice be avoided? 😜
👉 Use 'action verbs' and describe people doing stuff (bonus points if this is the reader)
So let's make this concrete with a Biz coaching example before we bring it on home...
😴 𝗣𝗮𝘀𝘀𝗶𝘃𝗲: Your business goals will be reached super fast
🙂 𝗕𝗲𝘁𝘁𝗲𝗿: You'll reach your business goals super fast
😀 𝗕𝗲𝘁𝘁𝗲𝗿𝗲𝗿: You'll reach consistent $5K months at lightning speed!
😎 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗲𝘀𝘁𝗲𝘀𝘁: 8 weeks from now you'll check your online banking app... see all those zeros... and look back on this day wondering how the hell you thought that making $5K/month was an ambitious goal!
OK, that's all for today!
P.S. I'll give a free strategy session to whoever correctly identifies the (intentional) grammar mistakes in this email – just hit reply and let me know!
P.P.S. Yes, I am so old that I still write PSs
