Is grammar killing your conversions?

Published: Wed, 04/20/22

Hey !

Did you realise hiding your verbs could be killing your conversions? 🙈

I'm serious...

And here's why...

Verbs are ACTION words and killer copywriting is all about getting your reader to take action...

So if you hide the action behind boring, stuffy old nouns 🥱 ...

The verb loses its power and becomes flaccid and kinda redundant...

Which makes your marketing message...

Well... flaccid and kinda redundant too!

So sentences like "attendance is essential if you want to grow your business"...

While, it is pretty powerful...

Would be more impactful if you wrote: "if you want to grow your business, you need to attend!"

Here's a tip you can implement right away:

After you're done writing your email, social post, webpage...

Whatever...

Do a search for:

- "al"
- "ance"
- "ence"
- "ment"
- "sion"
- "tion"
- "ure"

If you get a hit, try rewriting the sentence with a verb as the focus.

Andrew 'Wilko' Wilkinson

- Copywriter & Grammar Nazi -