This is a big one
!
When it comes to getting people onto your email list, which do you choose? 🤔
🤚 On the one hand...
With double opt-in, there's an extra level of disqualification...
Those folks really want your stuff...
Or they wouldn't go through the extra hassle of opening an email and clicking 'confirm subscription'
(I know it sounds like I'm being sarcastic but I'm really not...
Because people are Laaaay-Z)
Or maybe they mis-typed their email address
Or entered a fake address (I know, people are strange)
You also get more protection from those nasty bots 🤖
and killer clowns 🤡
Only kidding... nothing can save you from killer clowns!
✋ But on the other hand...
Single opt-in is one less hurdle to getting people onto your list in the first place...
(like 20-30% faster list growth 😮)
And you can always disqualify them later when they realise they really don't want your stuff.
It all depends on your marketing strategy do you want to grow your list quickly?
Or build a higher quality list from the get-go?
Decisions...decisions...
But that's the story of an entrepreneur's life, huh?
OK, it's movie night tonight . I'm going to see the new version of Dune. I'll let you know if it's any good.
