Hey ,
Ever felt like you’re shouting into the void, crafting endless “how-to” articles and posts...
But the echoing silence on the other end is deafening?
It's a feeling I know all too well.
Pouring hours into creating content, hoping it will attract clients, but instead...crickets.
You've been told the more you share your expertise in "how-to" content, the more clients you'll attract.
It sounds logical, right?
But here’s the brutal truth I learned the hard way.
While it might go some way to position you as an expert, it doesn't necessarily make readers want to hire you.
And let’s face it, [, expert-status doesn't pay the bills.
Imagine if instead of constantly churning out generic guides, you tapped into the deep-seated desires and pain points of your target audience.
What if you could create a
bridge of words, leading them from their current frustrations straight to their dream outcomes…
…and showed them that YOUR coaching or service is the vehicle to get them there?
You see, the key isn’t in showcasing "how-to" but in addressing the "why this" and "why now".
Picture this.
You wake up to an inbox filled with emails that say: New Calendar Booking.
And you know that those bookings won’t end in no shows and a bunch of people you can’t (or don’t want to) help.
You can pick and choose clients.
And all this didn’t happen because you wrote a generic 10-step guide.
Nope!
It happened because your content resonated, it touched a chord, it made them feel understood and seen.
So, , if you're tired of hearing your own echo and ready to magnetise your dream clients, let’s chat.
Book a call with me today, and I'll show you how I've been helping my clients secure 10 calls a week with qualified leads, all using a revamped email and social media strategy.
Let's give
your content the makeover it deserves and turn it into your most potent client magnet.
Andrew ‘Wilko’ Wilkinson
Aww… Yes… Marketing!
