…something unexpected happened.
His girlfriend mentioned
how he had described me as "very bohemian".
I was a bit taken aback and blurted out, “What the feck does that mean?”
He laughed
and simply remarked, “Well, you're all into that organic food, yoga, beards and stuff.”
Now, here's the thing.
To me, these
things are just... normal.
A part of my daily routine.
But to others, it painted a picture of who I am. A portrait I wasn’t even
consciously painting for the world.
This got me pondering.
Isn't it interesting how the nuances of our personality, those bits
we might take for granted, become our identity in others' eyes?
It’s these very facets that set us apart. And this, dear coach, is crucial for your business.
Just like my unintentional 'bohemian' branding, you have a unique story, a unique flavor, a "YOU-S-P" that can make you irresistible in the coaching arena.
Whether it's your love for vintage vinyl, your obsession with a certain type of coffee, or your early morning bird-watching
habit…
These distinct traits are your golden ticket.
So, are you showcasing your YOU-S-P in your marketing?
Or is it locked away in a dungeon somewhere writing on the walls with feces?
(couldn’t find a gif for that. lol)
If you're ready to let the world see the 'real' you and turn that authenticity into a client magnet, let's chat.
👉 Book a quick chat with me and I’ll show you how to weave these elements seamlessly into your marketing in way that helps you create raving fan clients.
Until then, stay genuine, stay YOU!
Andrew ‘Wilko’ Wilkinson
Aww… Yes…
Marketing!
