Quick question .
If your ideal client was in a police lineup, could you pick them out?
Or would you just end up pointing at everyone saying, "It could be #4… or #2… but #3 also looks familiar?"
Look, here's the cold, hard truth.
And it might be hard to digest so make sure you have some Alka-Seltzer on hand.
If you're not sure who your ideal client is…
…your marketing is doomed from the start.
I've seen it time and time again.
Coaches rushing into the marketing battleground armed with nothing but a vague idea of their ideal client.
It’s usually somewhere between "Uhm…" and "Anyone with a pulse".
Sure, you know they might like Netflix and probably cry at sad movies.
But that’s not enough.
Not even close.
Because your message needs to resonate, to vibrate on the same frequency as your audience.
They don’t just want to be another face in the crowd.
They want to be seen.
They want to strut their stuff and feel like Beyoncé on a concert stage with a spotlight shining right on them.
And for that, , you need
precision.
Enter the Ultimate Client Avatar.
Nope, not the big blue hippies from the movie.
I’m talking about a detailed, laser-focused snapshot of who your dream client is.
Your marketing GPS…
The bread to your messaging butter...
The Sonny to your copywriting Cher…
You get the idea.
Why is it so essential?
Because, , you won’t just connect with some rando on the internet.
You connect with Samantha…
A 30-year-old life coach who's tired of her posts getting lost in the noisy digital world and secretly looks at job posts on LinkedIn wondering if she’ll have to give it all up and go back to corporate feeling like a complete and utter failure!
Or Tom…
The 45-year-old executive, secretly craving balance between work that keeps him tied to his desk until 7pm when all he wants is to go home and talk to his kids about their day before they grow up and leave him behind.
Now, here’s the magic.
I’ve been crafting these bad boys left and right.
As part of my signature process, I make sure the Ultimate Client Avatar isn’t just another item on the checklist.
It’s an essential piece of the marketing puzzle that will let us book at least 5 calls/week - with targeted leads - from your email list and social media
profiles.
If you don’t have one, don’t sweat it.
We'll whip it up as part of your onboarding.
All you need to do is: Book a quick chat with me and let’s talk it over.
Until then, ...
Keep it real, keep it focused, and for the love of all things shiny, get to know your audience!
Catch you on the flip side 🤙
Andrew ‘Wilko’ Wilkinson
Aww… Yes… Marketing!
P.S. Ever heard of a ‘unique brand voice analysis’? No? Tsk, tsk. But don’t worry, I’ve got your back. More deets coming your way
this Friday. Teasers, right?
