Hey hey, ! I just spent 4 days 'babysitting' a tiny dog. Now, don't get me wrong, I like dogs. But this one was, let's say, a bit of a wildcard. Ella...
She has ZERO training. She pisses on the carpet. She barks (or yaps) at other dogs in the
street. She’s got a weird habit of trying to eat sharp pieces of metal. She doesn’t respond to commands. And to top it all off… She’s got a whole bunch of allergies so we
had to make sure the flat was totally spotless. Now, you might be wondering, what does my short-term dog sitting saga have to do with email marketing or your coaching business? Well, as I was in the middle of this canine chaos, it dawned on me. Looking after this tiny dog was a lot like managing an unoptimized email marketing strategy. Just bear with me here. Lack of Training = Lack of
Segmentation Just like Ella lacked basic training, a lot of coaches don’t segment their list. But sending the right message to the wrong person can actually damage your sender reputation. Meaning your email land in the dreaded 'promo tab', or even worse... They’re relegated to die a slow agonizing death in the spam folder. Mess on the Carpet
= Messy Messaging
Ella’s messy habits reminded me of disorganized messaging. Clear, concise, and compelling messaging is crucial to guide your readers smoothly along the customer journey from “hmmm I’m
curious”... …to “shut up and take my money!” Ignoring Commands = Ignoring Customer Feedback
Ella’s knack for ignoring commands is just like coaches who ignore valuable client feedback. Being dialled into your audience’s needs and aspirations is essential for tweaking your copy and strategy for better engagement and results. Allergies = Audience Aversions Just as I had to eliminate allergens for the dog’s wellbeing… …you need to weed out elements in your strategy that might be repelling your audience. This could be anything from an overuse of jargon to poorly timed emails. Need for a Clean Environment = Need for a Clean List Keeping a clean, updated email list means your messages reach people who are genuinely interested and engaged… Because it’s way better to send emails to people who actually open them, than continually sending out emails that gather digital dust in the inbox. Now, when you’re thinking about these parallels... Are there areas in your email marketing strategy that could use some ‘training’? Are you effectively: Segmenting your audience? Crafting clear messaging? Valuing client feedback? Eliminating audience aversions? And maintaining a clean email list? If not, I want to give you a chance to tackle your #1 email marketing challenge... >> Book a free 'Quick Chat' with me, and let's solve that challenge
together. Right, now I have to go and google “how to clean dog piss from a carpet” Talk soon. Andrew ‘Wilko’ Wilkinson Aww... Yes... Marketing!
Ignore the following text. It=E2=80=99s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you"
more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other=C2=A0mothers=C2=A0like me so they can read it to their kids." - Jenny Now, that's an incredible story! A=C2=A0Mother's Love=C2=A0is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look
inside=C2=A0A=C2=A0Mother's Love:=C2=A0It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a
new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my dear sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of
London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my
imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. This appearance excited our unqualified wonder. We were, as we believed, many hundred miles from any land; but this apparition seemed to denote that it was not, in reality, so distant as we had supposed. Shut in, however, by ice, it was impossible to follow his track, which we had observed with the greatest attention. About
two hours after this occurrence we heard the ground sea, and before night the ice broke and freed our ship. We, however, lay to until the morning, fearing to encounter in the dark those large loose masses which float about after the breaking up of the ice. I profited of this time to rest for a few hours. In the morning, however, as soon as it was light, I went upon deck and found all the sailors busy on one side of the vessel, apparently talking to someone in the sea. It was, in fact, a sledge,
like that we had seen before, which had drifted towards us in the night on a large fragment of ice. Only one dog remained alive; but there was a human being within it whom the sailors were persuading to enter the vessel. He was not, as the other traveller seemed to be, a savage inhabitant of some undiscovered island, but a European. When I appeared on deck the master said, "Here is our captain, and he will not allow you to perish on the open sea." On perceiving me, the stranger addressed me in
English, although with a foreign accent. "Before I come on board your vessel," said he, "will you have the kindness to inform me whither you are bound?" You may conceive my astonishment on hearing such a question addressed to me from a man on the brink of destruction and to whom I should have supposed that my vessel would have been a resource which he would not have exchanged for the most precious wealth the earth can afford. I replied, however, that we were on a voyage of discovery towards the
northern pole. Upon hearing this he appeared satisfied and consented to come on board. Good God! Margaret, if you had seen the man who thus capitulated for his safety, your surprise would have been boundless. His limbs were nearly frozen, and his body dreadfully emaciated by fatigue and suffering. I never saw a man in so wretched a condition. We attempted to carry him into the cabin, but as soon as he had quitted the fresh air he fainted. We accordingly brought him back to the deck and restored
him to animation by rubbing him with brandy and forcing him to swallow a small quantity. As soon as he showed signs of life we wrapped him up in blankets and placed him near the chimney of the kitchen stove. By slow degrees he recovered and ate a little soup, which restored him wonderfully. Two days passed in this manner before he was able to speak, and I often feared that his sufferings had deprived him of understanding. When he had in some measure recovered, I removed him to my own cabin and
attended on him as much as my duty would permit. I never saw a more interesting creature: his eyes have generally an expression of wildness, and even madness, but there are moments when, if anyone performs an act of kindness towards him or does him any the most trifling service, his whole countenance is lighted up, as it were, with a beam of benevolence and sweetness that I never saw equalled. But he is generally melancholy and despairing, and sometimes he gnashes his teeth, as if impatient of
the weight of woes that oppresses him. When my guest was a little recovered I had great trouble to keep off the men, who wished to ask him a thousand questions; but I would not allow him to be tormented by their idle curiosity, in a state of body and mind whose restoration evidently depended upon entire repose. Once, however, the lieutenant asked why he had come so far upon the ice in so strange a vehicle. His countenance instantly assumed an aspect of the deepest gloom, and he replied, "To seek
one who fled from me." "And did the man whom you pursued travel in the same fashion?" You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas=E2=80=99 library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father=E2=80=99s dying injunction had forbidden my uncle
to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my
cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to
the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, dear Margaret, do I not
deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but
sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs=E2=80=94a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood
from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, dear sister, how
can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my dear, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness. |
Well, you’ve read the email, so now what? 🤓 You could check out articles on my website… 🤳 Hit me up on Instagram… 🧑💼 Put on your suit and tie and network with me on LinkedIn… 💬 Book a free Q&A session with me to learn how Aww… Yes… Marketing! can get you 10
calls per week with targeted leads from your email list and social profiles. 👀 Or take a look at these valuable goodies for budding online entrepreneurs
Ignore the following text. It=E2=80=99s random & only here to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you"
more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other=C2=A0mothers=C2=A0like me so they can read it to their kids." - Jenny Now, that's an incredible story! A=C2=A0Mother's Love=C2=A0is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look
inside=C2=A0A=C2=A0Mother's Love:=C2=A0It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a
new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task is to assure my dear sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of
London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my
imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. This appearance excited our unqualified wonder. We were, as we believed, many hundred miles from any land; but this apparition seemed to denote that it was not, in reality, so distant as we had supposed. Shut in, however, by ice, it was impossible to follow his track, which we had observed with the greatest attention. About
two hours after this occurrence we heard the ground sea, and before night the ice broke and freed our ship. We, however, lay to until the morning, fearing to encounter in the dark those large loose masses which float about after the breaking up of the ice. I profited of this time to rest for a few hours. In the morning, however, as soon as it was light, I went upon deck and found all the sailors busy on one side of the vessel, apparently talking to someone in the sea. It was, in fact, a sledge,
like that we had seen before, which had drifted towards us in the night on a large fragment of ice. Only one dog remained alive; but there was a human being within it whom the sailors were persuading to enter the vessel. He was not, as the other traveller seemed to be, a savage inhabitant of some undiscovered island, but a European. When I appeared on deck the master said, "Here is our captain, and he will not allow you to perish on the open sea." On perceiving me, the stranger addressed me in
English, although with a foreign accent. "Before I come on board your vessel," said he, "will you have the kindness to inform me whither you are bound?" You may conceive my astonishment on hearing such a question addressed to me from a man on the brink of destruction and to whom I should have supposed that my vessel would have been a resource which he would not have exchanged for the most precious wealth the earth can afford. I replied, however, that we were on a voyage of discovery towards the
northern pole. Upon hearing this he appeared satisfied and consented to come on board. Good God! Margaret, if you had seen the man who thus capitulated for his safety, your surprise would have been boundless. His limbs were nearly frozen, and his body dreadfully emaciated by fatigue and suffering. I never saw a man in so wretched a condition. We attempted to carry him into the cabin, but as soon as he had quitted the fresh air he fainted. We accordingly brought him back to the deck and restored
him to animation by rubbing him with brandy and forcing him to swallow a small quantity. As soon as he showed signs of life we wrapped him up in blankets and placed him near the chimney of the kitchen stove. By slow degrees he recovered and ate a little soup, which restored him wonderfully. Two days passed in this manner before he was able to speak, and I often feared that his sufferings had deprived him of understanding. When he had in some measure recovered, I removed him to my own cabin and
attended on him as much as my duty would permit. I never saw a more interesting creature: his eyes have generally an expression of wildness, and even madness, but there are moments when, if anyone performs an act of kindness towards him or does him any the most trifling service, his whole countenance is lighted up, as it were, with a beam of benevolence and sweetness that I never saw equalled. But he is generally melancholy and despairing, and sometimes he gnashes his teeth, as if impatient of
the weight of woes that oppresses him. When my guest was a little recovered I had great trouble to keep off the men, who wished to ask him a thousand questions; but I would not allow him to be tormented by their idle curiosity, in a state of body and mind whose restoration evidently depended upon entire repose. Once, however, the lieutenant asked why he had come so far upon the ice in so strange a vehicle. His countenance instantly assumed an aspect of the deepest gloom, and he replied, "To seek
one who fled from me." "And did the man whom you pursued travel in the same fashion?" You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas=E2=80=99 library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity with them increased that regret which I had felt, as a child, on learning that my father=E2=80=99s dying injunction had forbidden my uncle
to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my
cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to
the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, dear Margaret, do I not
deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but
sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs=E2=80=94a dress which I have already adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood
from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, dear sister, how
can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my dear, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and kindness. |
Wait. WTF is this loooooongg-ass wall of text down here at the bottom of the email? Is this bloke for real? Well, this is something I gotta do to keep these emails out of the dreaded “promo tab”. I don’t like it any more than you do, trust me, but it's a necessary evil. Kinda nuts that I have to resort to this but hey,
the algorithm wants what the algorithm wants. Kwim? So, if at this point you want to stop reading, you can. Because literally everything that follows is a boring drivel that even the most dedicated, hardcore legal nerd would have a hard time getting through. If you want to keep reading though, whatever, your funeral. Just don’t come back to me and accuse me of wasting your
precious time. OK? Still here? Jeez Louise, you’re a glutton for punishment. Well, here goes… Here at Aww… Yes… Marketing!, we are strongly committed to protecting your privacy and providing a safe & high-quality online experience for all of our visitors. We understand that you care about how the information you provide to us is used and shared. We have developed a
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