Let’s cut to the chase . If your marketing isn’t bringing in clients, there’s a good chance it’s just… well, boring. Stings, doesn’t it? But hear me out. The internet is a f*cked up, ruthless battle for attention. And playing it safe is the quickest route to getting
ignored. Your potential clients are suffocated by same-same content… Tired-and-tested templates… And “me too” messages that sound exactly like 100 other coaches in your niche. So, when they come across your content, do they stop and pay attention, or do
they scroll on by? Yeah, thought so. Time to add a little boldness to your marketing. Being bold doesn’t mean being reckless. It means having the courage to stand out, to be uniquely you, and to speak directly to the hearts and minds of your ideal
clients. It means swapping out the jargon and generic “we can help you” messages for something raw, real, and resonant. Think about it. When was the last time you stopped scrolling for something safe and predictable? Now, when was the last time you paused
for something that made you think, “Shiiiiiit, I’ve never thought about it that way before”? Your audience wants to be inspired, challenged, and even entertained. They want to see the real you, the one behind the polished Instagram posts and the professional bio. They want to know what you stand for… What you’re passionate about… And, more important than any of that… how you can help them in a way that no one else can. So, what does being bold in your marketing look like? Speak your truth. Your opinions and insights are valuable. Share them, even if they go against the grain. Your ideal clients will appreciate your authenticity and courage. Tell better stories. Humans are wired for stories. Use your own experiences, successes, and even failures to connect on a deeper level. Use strong visuals. Whether it’s your branding, social media posts, or email headers, make them pop. Stand out visually to catch the eye in a crowded inbox or
feed. Call out the BS. See something in your industry that’s not working? Say something about it. Position yourself as a thought leader who’s not afraid to challenge the status quo. Make bold offers. Don’t just sell a service; sell a transformation. Be clear about the incredible value you bring and why they can’t afford to miss out. I get it, being bold can feel risky. But the greater risk is in blending into
the background, becoming just another forgettable name in an endless feed of sameness. It’s time to shake things up, . Your clients are out there waiting for someone like you to grab their attention and never let it go. Will you step up and be that person? No more playing it safe. Your future clients are counting on you to be bold. Until next time, Andrew 'Wilko' Wilkinson P.S. Remember, boldness is not about being loud or obnoxious; it’s about being
authentically and unapologetically you. And trust me, there’s nothing more interesting than that.
Well, you’ve read the email, so now what? You could check out articles on my website… Take a look at these valuable goodies for budding online entrepreneurs Hit me up on Instagram… Or book a free Q&A session with me to learn how Aww… Yes… Marketing! can help you make more income & impact from your email list and social profiles Wait. WTF is this loooooongg-ass wall of text down here at the
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that follows is a boring drivel that even the most dedicated, hardcore legal nerd would have a hard time getting through. If you want to keep reading though, whatever, your funeral. Just don’t come back to me and accuse me of wasting your precious time. OK? Still here? Jeez Louise, you’re a glutton for punishment. Well, here goes… Here at Aww… Yes… Marketing!, we are strongly committed to
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Ignore the following text. It=E2=80=99s random & only here
to improve delivery. It helped her understand all of the little things I do for her that I thought she was too young to notice. But now she says "thank you" more often, which really brings a smile to my face. I already know that this book is going to help her grow up to be a kind, grateful young lady!!" Thanks again for this book and I hope you can share this message with other=C2=A0mothers=C2=A0like me so they can read it to their kids." - Jenny Now, that's an incredible story! A=C2=A0Mother's
Love=C2=A0is certainly one of my favorites, too, because of all the messages I get like this one. Click the button below to take a look inside=C2=A0A=C2=A0Mother's Love:=C2=A0It's about an interesting creature... a lonely Yeti, who's living in the snowy mountains all by herself, hoping for some company... Here goes: "If you're looking for some fun, or maybe even a friend, go up to the mountain to the path's end. There you'll find the Yeti, who lives all alone. She'll make you feel welcome in her
snow-covered home. So pack up your gear, go slow and steady, the fun's just begun because the Yeti is ready!" This fun poem is from a new book called The Yeti Is Ready... And it's given my kids a new perspective on friendship & acceptance!" Click the red button below to take a look inside The Yeti Is Ready: You will rejoice to hear that no disaster has accompanied the commencement of an enterprise which you have regarded with such evil forebodings. I arrived here yesterday, and my first task
is to assure my dear sister of my welfare and increasing confidence in the success of my undertaking. I am already far north of London, and as I walk in the streets of Petersburgh, I feel a cold northern breeze play upon my cheeks, which braces my nerves and fills me with delight. Do you understand this feeling? This breeze, which has travelled from the regions towards which I am advancing, gives me a foretaste of those icy climes. Inspirited by this wind of promise, my daydreams become more
fervent and vivid. I try in vain to be persuaded that the pole is the seat of frost and desolation; it ever presents itself to my imagination as the region of beauty and delight. There, Margaret, the sun is for ever visible, its broad disk just skirting the horizon and diffusing a perpetual splendour. This appearance excited our unqualified wonder. We were, as we believed, many hundred miles from any land; but this apparition seemed to denote that it was not, in reality, so distant as we had
supposed. Shut in, however, by ice, it was impossible to follow his track, which we had observed with the greatest attention. About two hours after this occurrence we heard the ground sea, and before night the ice broke and freed our ship. We, however, lay to until the morning, fearing to encounter in the dark those large loose masses which float about after the breaking up of the ice. I profited of this time to rest for a few hours. In the morning, however, as soon as it was light, I went upon
deck and found all the sailors busy on one side of the vessel, apparently talking to someone in the sea. It was, in fact, a sledge, like that we had seen before, which had drifted towards us in the night on a large fragment of ice. Only one dog remained alive; but there was a human being within it whom the sailors were persuading to enter the vessel. He was not, as the other traveller seemed to be, a savage inhabitant of some undiscovered island, but a European. When I appeared on deck the
master said, "Here is our captain, and he will not allow you to perish on the open sea." On perceiving me, the stranger addressed me in English, although with a foreign accent. "Before I come on board your vessel," said he, "will you have the kindness to inform me whither you are bound?" You may conceive my astonishment on hearing such a question addressed to me from a man on the brink of destruction and to whom I should have supposed that my vessel would have been a resource which he would not
have exchanged for the most precious wealth the earth can afford. I replied, however, that we were on a voyage of discovery towards the northern pole. Upon hearing this he appeared satisfied and consented to come on board. Good God! Margaret, if you had seen the man who thus capitulated for his safety, your surprise would have been boundless. His limbs were nearly frozen, and his body dreadfully emaciated by fatigue and suffering. I never saw a man in so wretched a condition. We attempted to
carry him into the cabin, but as soon as he had quitted the fresh air he fainted. We accordingly brought him back to the deck and restored him to animation by rubbing him with brandy and forcing him to swallow a small quantity. As soon as he showed signs of life we wrapped him up in blankets and placed him near the chimney of the kitchen stove. By slow degrees he recovered and ate a little soup, which restored him wonderfully. Two days passed in this manner before he was able to speak, and I
often feared that his sufferings had deprived him of understanding. When he had in some measure recovered, I removed him to my own cabin and attended on him as much as my duty would permit. I never saw a more interesting creature: his eyes have generally an expression of wildness, and even madness, but there are moments when, if anyone performs an act of kindness towards him or does him any the most trifling service, his whole countenance is lighted up, as it were, with a beam of benevolence and
sweetness that I never saw equalled. But he is generally melancholy and despairing, and sometimes he gnashes his teeth, as if impatient of the weight of woes that oppresses him. When my guest was a little recovered I had great trouble to keep off the men, who wished to ask him a thousand questions; but I would not allow him to be tormented by their idle curiosity, in a state of body and mind whose restoration evidently depended upon entire repose. Once, however, the lieutenant asked why he had
come so far upon the ice in so strange a vehicle. His countenance instantly assumed an aspect of the deepest gloom, and he replied, "To seek one who fled from me." "And did the man whom you pursued travel in the same fashion?" You may remember that a history of all the voyages made for purposes of discovery composed the whole of our good Uncle Thomas=E2=80=99 library. My education was neglected, yet I was passionately fond of reading. These volumes were my study day and night, and my familiarity
with them increased that regret which I had felt, as a child, on learning that my father=E2=80=99s dying injunction had forbidden my uncle to allow me to embark in a seafaring life. These visions faded when I perused, for the first time, those poets whose effusions entranced my soul and lifted it to heaven. I also became a poet and for one year lived in a paradise of my own creation; I imagined that I also might obtain a niche in the temple where the names of Homer and Shakespeare are
consecrated. You are well acquainted with my failure and how heavily I bore the disappointment. But just at that time I inherited the fortune of my cousin, and my thoughts were turned into the channel of their earlier bent. Six years have passed since I resolved on my present undertaking. I can, even now, remember the hour from which I dedicated myself to this great enterprise. I commenced by inuring my body to hardship. I accompanied the whale-fishers on several expeditions to the North Sea; I
voluntarily endured cold, famine, thirst, and want of sleep; I often worked harder than the common sailors during the day and devoted my nights to the study of mathematics, the theory of medicine, and those branches of physical science from which a naval adventurer might derive the greatest practical advantage. Twice I actually hired myself as an under-mate in a Greenland whaler, and acquitted myself to admiration. I must own I felt a little proud when my captain offered me the second dignity in
the vessel and entreated me to remain with the greatest earnestness, so valuable did he consider my services. And now, dear Margaret, do I not deserve to accomplish some great purpose? My life might have been passed in ease and luxury, but I preferred glory to every enticement that wealth placed in my path. Oh, that some encouraging voice would answer in the affirmative! My courage and my resolution is firm; but my hopes fluctuate, and my spirits are often depressed. I am about to proceed on a
long and difficult voyage, the emergencies of which will demand all my fortitude: I am required not only to raise the spirits of others, but sometimes to sustain my own, when theirs are failing. This is the most favourable period for travelling in Russia. They fly quickly over the snow in their sledges; the motion is pleasant, and, in my opinion, far more agreeable than that of an English stagecoach. The cold is not excessive, if you are wrapped in furs=E2=80=94a dress which I have already
adopted, for there is a great difference between walking the deck and remaining seated motionless for hours, when no exercise prevents the blood from actually freezing in your veins. I have no ambition to lose my life on the post-road between St. Petersburgh and Archangel. I shall depart for the latter town in a fortnight or three weeks; and my intention is to hire a ship there, which can easily be done by paying the insurance for the owner, and to engage as many sailors as I think necessary
among those who are accustomed to the whale-fishing. I do not intend to sail until the month of June; and when shall I return? Ah, dear sister, how can I answer this question? If I succeed, many, many months, perhaps years, will pass before you and I may meet. If I fail, you will see me again soon, or never. Farewell, my dear, excellent Margaret. Heaven shower down blessings on you, and save me, that I may again and again testify my gratitude for all your love and
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