Want to write emails that connect? Just ask.
Published: Fri, 06/09/23
I was at a party last week. Yes, I do get out from behind this laptop from time to time Howdy, . I was at a party last week. Yes, I do get out from…
Aww... Yes... Copywriting!
You're getting these marketing and copywriting value bombs in your inbox because you subscribed to the email list of Andrew 'Wilko' Wilkinson / Aww... Yes... Marketing!
The “Biscuit Tin” Dilemma and the art of spotting benefits
Published: Wed, 06/07/23
Valuable lesson on selling your coaching program (or anything for that matter) Hello there, . Have you ever faced the daunting task of choosing a…
Lights, Camera, Action!
Published: Mon, 06/05/23
How Hollywood can teach us about email copywriting When was the last time you were totally immersed in a film, ? When you've forgotten you're even…
Today’s my wife’s birthday…
Published: Wed, 05/31/23
But you’re more important, so I wanted to show up here first. Today’s my wife’s birthday . And while she’s still snoozing, and to prepare myself for…
Ever royally f’cked up this bad?
Published: Mon, 05/29/23
In this case I saved it before completely wrecking my life - phew! Today's my wedding anniversary, . 5 years married to my soul mate. Poor woman! Only…
The #1 mistake you should avoid as an online coach
Published: Fri, 05/26/23
Well, maybe it’s #2 – it really depends on this… Hey there . So, you wanna make bank as an online coach, huh? Here’s the #1 mistake you should avoid……
I should’ve seen this red flag 🟥
Published: Wed, 05/24/23
Talk about blinkers, ! Hey, One of my very first clients as a freelance copywriter was a SaaS company that saved English teachers time with their…
Well, this blew my mind wide open! 🤯
Published: Mon, 05/22/23
And it’s going to help you make a bigger impact in your online coaching biz! Hey, At the weekend my wife and I were stuck in traffic… Total…
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Published: Fri, 05/19/23
Has a nice ring to it. I should use it more often. … The -ster, - the legend - … how the devil are you? Back when I was a teacher, it was essential to…
Creative juices not flowing, ? 💦
Published: Wed, 05/17/23
Here's something I do every week to keep my ideas fresh What’s up, ? I’m sitting on the train, tapping out this email to you right now. Ya see, once a…