what’s the effing point?!
Published: Tue, 08/01/23
What’s the point of your email, that is. Here’s a little trick to help conversions. Pop quiz, ! What do Bigfoot, the Loch Ness Monster, and the…
Aww... Yes... Copywriting!
You're getting these marketing and copywriting value bombs in your inbox because you subscribed to the email list of Andrew 'Wilko' Wilkinson / Aww... Yes... Marketing!
A marketing masterpiece
Published: Fri, 07/28/23
Total game-changer when you apply these concepts in your marketing Have you ever heard of a book called "Breakthrough Advertising", ? It's a classic…
The thunderstorm, the bike, and the $10,000 mistake
Published: Wed, 07/26/23
A precautionary tale about preparing for the the worst You won't believe what happened to me last Sunday, . There I was, happily cycling on my…
You've thought about this, haven't you, ?
Published: Mon, 07/24/23
you cheeky thing, I know you've messed around with AI content generation. How was it? If you're a coach, consultant, or copywriter... You've probably…
Does ChatGPT have empathy?
Published: Fri, 07/21/23
No. But it does a pretty good job of pretending (like a lot of humans I know) Hi, We've got to address the elephant in the room: Can AI really craft…
ChatGPT matches top 1% of creative thinkers
Published: Thu, 07/20/23
Check out this research I found on the internet - done by real human researchers Hey, You know that feeling when you're staring at a blank Instagram…
VS Content 🥊
Published: Wed, 07/19/23
Tired of the content creation treadmill? You’re gonna love this. Hey there, . You old word wrangler, you! Ever spent hours, days, even weeks wrestling…
It's finally here, ...
Published: Mon, 07/17/23
your ticket off the content creation treadmill. Hello there, ! You know that feeling when you're so giddy with e citement a little bit of wee comes…
Prepping for a lazy weekend?
Published: Fri, 07/14/23
I’m probably gonna catch some shit from the copywriters on this list for this, but f*ck it Hey, I don’t know if you caught my email last week. Well, I…
5 Organic 🌱 ways to grow your list!
Published: Thu, 07/13/23
Here are 5 strategies either I’ve used myself or helped my clients implement You ever wish your email list was like a Chia pet, ? Just sprinkle some…