It’s NOT about you !
Published: Wed, 01/24/24
Is this the wake up call you need today? Ever heard the saying, “Make the customer the hero of your story” ? Catchy, right? Well, it's not just some…
Aww... Yes... Copywriting!
You're getting these marketing and copywriting value bombs in your inbox because you subscribed to the email list of Andrew 'Wilko' Wilkinson / Aww... Yes... Marketing!
If you’re doing this, STOP it now!
Published: Mon, 01/22/24
Seriously - I’m not f*cking around here! Hey there Ever caught yourself promising to "build confidence"... "boost productivity"... or “grow your…
We've come a long way, baby...
Published: Tue, 01/16/24
I ALMOST went with "Ice, Ice, Maybe?" lol! 😂 “And the temperature in Stuttgart is about -5°C” “Wait... WTF did he just say?... …Minus…fucking 5!?!” I…
3 Email must-haves to convert coaching clients
Published: Thu, 01/11/24
This one's a bit... ranty. But I promise there's value in every line! Hey, Ever been in that tough spot where your emails are just...not...converting?…
The first thing they see isn't your subject line...
Published: Tue, 01/09/24
It's something much, much more important for building a relationship with your subscribers You know that moment of truth when you're about to send an…
Pro copywriter bears all! 🤭
Published: Thu, 12/28/23
Open this if you're stuck in your comfort zone! Hey, This afternoon I was lounging under the sun, a soft breeze brushing against my... well,…
Christmas quickie?
Published: Sun, 12/24/23
No propositions, just good ol’ positive vibes! Not sure if you celebrate Xmas . I tend towards the “bah humbug” side of the spectrum myself. But I'm…
A job offer I couldn't... refuse?
Published: Wed, 12/20/23
And why you should always choose passion over a paycheck I just got offered a job . 3 years ago this would've been a dream come true. I was making…
2 things to supercharge your copywriting
Published: Fri, 12/15/23
And no… they’re not ChatGPT prompts 🙄 So… I’m back in the UK . It’s been a whole year since I’ve been back here. And I’m having an awesome time…
Are you selling clients what they want?
Published: Wed, 12/13/23
Or are you too damn deep in the weeds of your niche? Hey, I wanted to dive into your inbo with a wee tip that’s gonna help you write more persuasive…